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why it all started
2011
I decided to re-frame “New Years Resolution” by calling it my “New Years Solutions.” Then it hit me like being punched in the face by Mike Tyson. I need to create a brand around New Years’ Resolutions. learn more
2022
2016
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humble beginnings
2016
The mantra “Don’t Rush, Persevere” came to mind, and it had become a daily affirmation. The eighties show Batman and Robin would reference the first logo, think super-hero bubble Pow, Ping, Boom.
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2011
2017
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Energy becomes kinetic
2017
I switched the artwork for the logo three times. Vibes became the focus, and I combined masculine and feminine within the new logo design. One design rotated properly creates a switch in energy.
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2016
2018
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student of the game
2018
My first pop-up shop. I combined my love of sneakers with the logo. No eyes or body equaled no race or body shaming, and I sought to be different. I started learning about design. Entre Virgil Abloh (resting).
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2017
2020
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growing strong
2020
After a year away, creativity went through the roof. Created my first “themed collection.” Added embroidery to the Eleven:50Nine wheelhouse. Wholly owned and embraced the idea of the “kissing tee.”
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2018
2022
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where we are now
2022
I released limiting beliefs. I fully developed how to move forward and gained super confidence in my creativity. I decided to max out. Don't Rush, Persevere.
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2020
2011
