Despite his love for accounting, Daunte's true passion was always fashion. He was always well-dressed and loved putting together outfits that made him stand out. He dreamed of starting his own lifestyle brand, where he could express his style and help others do the same.
Daunte was always interested in making a statement with his personal style, and he was particularly drawn to clothing that incorporated unique eye-catching elements. One day, while browsing a store, he saw a shirt that glowed in the dark and was immediately inspired. He realized that there was an actual demand for clothing that looked great during the day and lit up the night.
With this idea in mind, Daunte created his own lifestyle brand that incorporated glow-in-the-dark pieces as a central motif. He called his brand "Eleven:50Nine" and worked tirelessly designing a line of clothing and accessories that are motivational, stylish, fun, and playful.